Soothing the Smallest with Sudocrem #Ad

*Paid Collaboration in partnership with Sudocrem

Even though it took nearly 6 years for us to have Rex, I am grateful that both of my children were born almost to term and very healthy. They both still give us the run around – as any child should. However, there are others which aren’t quite so lucky.

Ickle Pickles Charity

I have worked with Sudocrem many times over the past couple of years, so I was pleased to see that they are supporting the premature baby charity ‘Ickle Pickles’. They have teamed up to raise funds for the vital neonatal equipment premature babies so desperately need.

Did you know that every year, 1 in 8 babies are born prematurely? That is 95,000 babies every single year. These babies need to spend weeks, sometimes months, in neonatal care units before they are strong enough to leave hospital. Neonatal intensive care costs the NHS £1,500 per day and many hospitals do not have the equipment to care for extremely preterm babies.

In honour of the partnership a new, limited edition pot of ‘My ‘Ickle Sudocrem’ has been created and has been selling in Boots and Tesco stores across the UK since 26th of August – and they are still available for another few weeks. Each sale of the ‘ickle pot will mean 50p donated to ‘Ickle Pickles. An historic event for the brand, Sudocrem have never before adapted their classic packaging for a charity campaign such as this.

Why Help?

A typical ventilator costs £25,000, the equivalent of 50,000 little pots. While this may sound like a lot, Sudocrem have enlisted the help of Laura Tobin, the nation’s favourite weather presenter, and Georgia Jones, creator of the BUMP Youtube channel and wife to Danny Jones, to spread the word and give the campaign that extra push. Both Laura and Georgia hold the cause close to their hearts: Laura’s daughter Charlotte was born prematurely, as was Georgia’s niece. The pair will be doing their utmost to raise awareness of how the public can get involved at home.

Laura says, “No parent should be separated from their child at such a worrying time, which is often what happens when their local hospital doesn’t have the right neonatal equipment. ‘Ickle Pickles are a fabulous charity and the more money we can raise for them, the better. It’s thanks to the equipment they’re fundraising for that Charlotte is the healthy, happy baby she is today.”

“When Sudocrem approached me to be involved with Soothing the Smallest, I was delighted. A lot of the work I do is about raising awareness around parenting issues – the good, the bad and the messy – so the campaign was just such a natural fit for me,” says Georgia Jones. “I’ll be doing my best to support it for the duration!”

My Ickle Sudocrem from SatellitePR on Vimeo.

Soothing the Smallest Campaign

Soothing the Smallest has launched with a nationwide panda-themed picnic. Inspired by the UK’s love of picnics, plus taking into account necessary precautions of lockdown, Georgia and Laura started it all off by holding their own panda picnic to show us how it’s done.

Rex and I have definitely enjoyed getting involved with our very own teddy bears picnic – although we have decided to take it from an indoors perspective. Make believe food is the best as well, right?! Less fattening and it lasts far longer!

Those who want to get involved only have to pack up their picnic baskets and head out for the nearest patch of green for some relaxation – and don’t forget to bring a panda too. Share the picnic on social media, tagging #soothingthesmallest and who knows? Perhaps a new record will be set for the most panda picnics held in one day!

GIVEAWAY

I’m giving away 3 panda cuddly toys to help out families who don’t have a panda of their very own. With the aim to get as many families out there picnicking, ‘Ickle Pickles charity founder, Rachel Marsh suggests inviting another family along for a suggested donation of £5 to the Ickle Pickles Just Giving page https://www.justgiving.com/icklepickles. Social distancing rules apply, of course!

WIN 1 of 10 Cuddly Pandas from Sudocrem