I don’t know about you, but one of our favourite things to do as a family is play any kind of table-top games. Not only is it great fun,
very a little competitive and a good laugh, it also means we get to spend quality time with each other – and never is this moreso than at Christmas. Whether it be Monopoly, All Star Family Fortunes, Scattergories or Dig In, both of sets of respective families cannot get enough of a board game or two at Christmas.
It is great to see that we aren’t the only ones who feel that way though. Drumond Park, one of the UK’s largest producers of table-top games for all ages, commissioned a survey to be carried by Censuswide in May and October 2016 using two sets of 1,000 and 1,004 parents with children aged 4-9 years who answered online questionnaires and the results were brilliant to see.
A Predicted Increase in Sales
A predicted increase of 51% of the purchase of table-top games, which includes traditional board games and action games, appears to be on it’s way. This means a huge proportion of parents want to create opportunities to engage with their children – in a way that’s entertaining, relaxing and meaningful for all the family, young and old alike. A real chance to get the family together.
The research shows that, on average this year, parents have bought or are planning to buy at least three table-top games to play during the festive season and beyond. This is on top of the six games they own on average. Plus, the number of purchases is likely to reach a peak average of 3.37 for parents of six-year-olds, a massive 65% increase over 2015.
A Significant Change
These results much show that parents are looking for more traditional ways to interact with their offspring. It also means that whole families, from different generations can really sit down together and enjoy some good, old-fashioned fun and laughter. Something I am pleased to say that we have always done as a family and will continue to do.
Mary Wood, Marketing Director at Drumond Park, says: “We are hopeful that such a quantum leap in purchase intentions may indicate a fundamental shift in the mindset of parents. Perhaps they feel that electronic games, while very popular with their children, don’t bring the family together in the same full-on way that a rumbustious table-top game can. The entertainment and social engagement value of games is infinite, and we believe UK parents are acknowledging that in their Christmas buying list.”
A Sign of Togetherness
I can safely say that my own experiences as a child brings back lots of very happy memories. Games such as Downfall, Hungry Hungry Hippos and Operation. Occasionally my parents joined in but with there being 7 of us, we were never short of someone to play with.
Modern day pressures, coupled with the fact that Ross and I both work from home means that any spare time we do have is precious and we want to ensure that we spend it with Grace, and with our families where we can. A table-top game is the perfect opportunity to interact together. It doesn’t always take up a great deal of time, everyone can take part and whilst everyone is focused on the game, the sense of emotional bonding is palpable – even when there is the inevitable argument about Ross ‘always winning’!
According to the survey though, the main reason parents want more table-top games than ever before is because their children just love them. In the independent research, undertaken by Drumond Park in May of this year, 86% of 4-9-year-old boys and girls said playing table-top games is one of their favourite forms of play. For girls only, the figure is 87%, while almost 90% of 6-year-olds of both sexes rate table-top games over other forms of play.
Tellingly, three-quarters of children agreed that playing table-top games meant they could spend more time with their parents. So it’s not just the adults whose happiness quotient goes up when the family plays together.
“There’s no doubt about it… whatever difficulties our lives throw at us, table-top games are a perfect outlet for family fun” says Mary.
I have to say, I wholeheartedly agree with Mary!
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