Goldieblox. A Review of the Award-Winning Toy Range.

Goldieblox. A Review of the Award-Winning Toy Range.

10354167_686484434755794_4588047011092180208_nWith Christmas fast approaching (yes, I said the C word!), the search is on by many parents to find a toy that will promote creativity as well as keeping the kids occupied for ages. I think I may have just found something.

Introducing Goldieblox, the fantastic new toy range which has originated in the USA and has now landed in the UK! Created by engineer and entrepreneur Debbie Sterling, GoldieBlox aims to introduce engineering concepts to girls at an early age, providing them with more options and spawning a movement to disrupt pink toy aisles everywhere.

Each set features an interactive toy, containing a book series and construction set, which encourages kids to build in the context of a narrative. The stories feature Goldie, a girl inventor who solves problems by building simple machines.


Debbie Sterling, founder and CEO of GoldieBlox, never knew what engineering was until her high school maths teacher suggested she pursue it as a college major. She couldn’t figure out why her teacher thought she should be a train conductor! Nevertheless, Debbie gave engineering a try during her freshman year at Stanford University. Four years later, she graduated with a degree in Mechanical Engineering/Product Design. Bothered by how few women were in her program, Debbie made it her mission to tackle the gender gap in science and technology by introducing  girls to engineering at a young age.

GoldieBlox was named the 2014 Toy of the Year and Debbie has become a role model for girls everywhere. Debbie has been recognized as TIME’s Person of the Moment and one of Business Insider’s 30 Women Who Are Changing the World. GoldieBlox was called one of the World’s Most Innovative Companies by Fast Company, and became the first ever small business to have a Super Bowl commercial after winning a competition hosted by Intuit.

I agree with Debbie when she says that there is nothing wrong with girls being Princesses – they should be able to build their own Castles too!

Grace absolutely loved this product and has spent hours over the last couple of weeks during the school holidays making and constructing and trying things to see if they will work. Each time she has completed the task, she has come running to me to let me know and ask me to come in and take a look at what she has achieved. 

We were sent 3 boxes to review:

The Spinning Machine


The Parade Float


…and The Dunk Tank. 


The Spinning Machine was my particular favourite. It had a story book which doubles as the build instructions and I loved the step by step guide that appears in the corner of the page. The illustrations are bold and bright, the characters are fun and the story is straightforward enough for Grace to be able to read and follow it on her own. There is also other creations in the back of the book.

Here are Grace’s creations from the Dunk Tank…


and the Parade Float…


Grace has shown what she has done on video with The Spinning Machine.

The Goldieblox sets retail at around £19.99 and you can find them on Amazon as well as at all good toy retailers. Still want to know more about them? Then take a look at this great youtube video:


Disclaimer: We were sent the 3 Goldieblox sets in return for this review, however, all words and opinions are our own and have not been influenced in any way.



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