I have to admit that, when I was approached by the British Baby Box company, I was a little surprised by the concept. To me, it was tantamount to taking after Carol in the Brittas Empire and putting your baby in a drawer! But, once I had received the box and investigated it further, I am sold! Of course, only time will tell if it actually works for our baby but I am pretty convinced at this stage that it is a great – as well as safe – idea.
About The British Baby Box
The British Baby Box is a new concept for the UK, based on a successful Finnish tradition. The more I have looked into this, the more I understand the thoughts behind it. Two friends who are both mothers, Sarah Simons and Susan Purse, decided to introduce the Finnish concept to parents in the UK and, as a result, their first year has been so successful that they have secured partnerships with some of the world’s biggest charities and are set to sell their product via a large UK supermarket chain as a trial this May.
For 75 years, the Finnish Government have been gifting expectant parents a box containing a starter kit which also serves as baby’s first bed. Research has shown that it has helped Finland achieve one of the world’s lowest infant mortality rates – the 5th lowest in the world. It was for this reason that the concept appealed to the two mums, especially Susan whose fourth child was stillborn.
Helping to inform and support new mums is a significant part of the marketing strategy for British Baby Box. They are sensitive enough to know that protecting babies is a process that begins at conception and they support the charity Kicks Count as well as the Lullaby Trust and they provide leaflets for both companies inside their product packages.
They struck a deal with Barnados to deliver 500 boxes to a woman’s charity in Iraq as well as supporting Save the Children to provide 1,600 boxes to Syrian refugees, aiding some of the most vulnerable women and children in the world at the moment.
Lots of interest
The British Baby Box company has managed to attract a great deal of interest since they started their marketing campaign. Much of this has been the result of a very successful pilot scheme which took place over 3 months in Clackmannanshire and Orkney and, introduced by Nicola Sturgeon, who was aware of the Finnish scheme.
This then led to a £6 million a year investment in the product which means all newborns in Scotland will receive one from summer onward. This has caused a huge surge in demand and over the last year they have supplied and incredible 30,000 boxes to new mums in other parts of the UK.
Championing British Companies
Not only are the British Baby boxes created by British designers, but all the contents are sourced in the UK as well. This includes everything from blankets, bibs and beanies to sleepsuits, sheets and scratch mittens. This means that they can support and promote British manufacturing using the finest materials and craftmanship that Britain can offer, keeping their skills alive.
I have picked up the box and, with the thought that I may be looking at a C-Section this time around, the fact that it is so lightweight is really important to me. It is easily transportable and can be used downstairs easily when the baby is sleeping. I love the British organic mattress and sheet and the fact that, later on, the box can be used for storage and eventually somewhere to store keepsakes.
Thanks to Baby Annabell Newborn
It is thanks to the people at Baby Annabell that the introduction of the British Baby Box came about. A perfect first companion to your newborn, the Baby Annabell nurturing doll is an authentic, lifelike baby doll which is the smallest and most lightweight doll in their range.
Her body, hat and neckerchief and all soft and cuddly and can be easily washed. The face is made of PVC and is easily wipeable and there are no small parts so no worries about choking hazards. There is also a rattle placed inside the doll.
Disclosure: Thank you to Baby Annabell and British Baby Box for sending me these items. Please note that there was no obligation to write this post. Please note that all words, images and opinions have been formed by the owner of this blog and have not been influenced in any way. Please do not reproduce any of the content or images on this post without prior agreement from Verily Victoria Vocalises.