You might remember from a recent post that Grace and I are Lottie Doll Ambassadors. Lottie is a doll who was created to help promote a better body image and with good, old imaginative play in mind
Today is International Day of the Girl and, in a bid to end the shortage of female superheroes, ‘Super Lottie’ is here! The outfit has been designed by a child for children and is the inspiration of six year old Lily, from Ohio, USA who created the winning design as part of a global competition, independently judged by the Brave Girls Alliance, earlier in the year. Uniquely, the set marks the first time that a crowd-sourced design by a child has gone into commercial production.
As part of her entry, Lily was asked to define Super Lottie’s abilities. Lily’s response was one designed to inspire girls who play with Lottie dolls, to acknowledge and embrace their potential, and accept who they are: ‘Super Lottie has the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way’.
The competition was a result of a campaign launched to demonstrate that girls can be superheroes too. A poll conducted among parents, demonstrated a severe lack of female representation in the world of super-powers, where of the top female superhero characters popularised by comic creators and film-makers, not one could be identified by 100% of respondents. In stark contrast, four male superhero characters could be identified by 100% of respondents; Superman, Spiderman, Batman and Hulk.
Lottie dolls became the first fashion dolls to display childlike characteristics; a healthy childlike body shape, childlike clothing (no make-up, high heels, tattoos, etc) and wholesome activities. In 2014, Arklu took things a step further by introducing a range of dolls exploring gender empowering, adventurous themes.
Commenting on the winning design, Lucie Follett, Creative Director at Arklu, says: “It’s great to see how the Lottie message ‘Be Bold, Be Brave, Be You’ has been listened to and interpreted by kids all over the world. Girls WILL be superheroes in 2014!”
Nancy Gruver of Brave Girls Alliance says: “All of the entries showed the strong voices and powerful ambitions girls have, and we are very excited to see the awesome winning outfit available to purchase globally!”
Lily’s mother, Greta, continues: “Lily loves superheroes and art! She likes to play superheroes at playtime… usually with the boys because the other girls won’t. We’re excited to see the reaction by other girls to Lily’s creation and hope that it brings great fun and enjoyment, as well as open their minds to the world of superpowers”.
And what does Grace think? She says:
“Every superhero is normally a boy and I think that the Super Lottie outfit is awesome. I think her powers are to fly and magic bad things away into a portal where they go away to another land. I imagine that she is flying in the sky when I play with her”
As for me, I think it is great that there are so many more positive images to help girls with their self-esteem and strength of being.
Finally, here is Grace’s drawing of Super Lottie fighting the Witchy Poo!
Disclaimer: We are Lottie Ambassadors and were sent the Super Lottie Outfit as part of the programme in return for this post. All opinions are our own and have not been influenced in any way.